How to Get a Refund from a Shop or Online Store: Consumer Rights in India
- Chirag SEHRAWAT
- 2 days ago
- 6 min read

Bought something that's defective or not as described? You have the right to a refund or replacement. Here's how to exercise your consumer rights effectively.
Your Basic Consumer Rights:
Under the Consumer Protection Act, 2019, you have:
Right to Safety - Products should not be harmful
Right to Information - Full details about products
Right to Choose - Access to variety of products
Right to Be Heard - Voice complaints
Right to Redressal - Get compensation for problems
Right to Consumer Education - Know your rights
When Can You Demand Refund/Replacement?
You're entitled to refund/replacement if:
Product is defective or damaged
Product doesn't match description
Wrong product delivered
Product has missing parts
Expired or near-expiry product sold
Product doesn't work as advertised
Received counterfeit/fake product
Service was deficient
Not Entitled to Refund if:
You simply changed your mind (unless store policy allows)
You damaged the product yourself
You used product beyond return period
Sale was clearly marked "no return/exchange"
Damage was clearly visible before purchase
Return/Refund Policies:
Physical Stores:
Not legally required to accept returns (unless defective)
Many stores have voluntary return policies
Check store's policy before buying
Keep bill and tags intact
Online Stores:
Must mention return/refund policy clearly
Usually 7-15 days return window
Some categories non-returnable (innerwear, cosmetics)
Return shipping may or may not be free
Common Return Windows:
Amazon: 7-30 days (varies by product)
Flipkart: 7-10 days (varies by product)
Myntra: 14-30 days (fashion items)
Most electronics: 7-10 days
Step-by-Step: Getting Refund from Physical Store
Step 1: Act Quickly
Return as soon as you discover defect
Within store's return period (if any)
Don't use product after discovering defect
Step 2: Gather Evidence
Original bill/receipt
Product in original packaging (if possible)
Product tags attached
Warranty card
Photos/videos of defect
Step 3: Visit the Store
Be polite but firm
Explain the problem clearly
Show evidence
State what you want (refund/replacement)
Step 4: Escalate if Refused
Ask for manager
Request written reason for refusal
Take shop owner's contact details
Note down employee names
Step 5: Send Written Complaint If shop refuses:
Write complaint letter/email
Mention product details, purchase date, problem
Attach copy of bill
Demand refund/replacement within 7 days
Send via email or registered post
Keep copy/proof
Step 6: Approach Consumer Forum If still no resolution:
File consumer complaint
Online at edaakhil.nic.in
Or visit district consumer forum
Usually costs ₹100-200 to file
Step-by-Step: Getting Refund from Online Store
Step 1: Check Return Eligibility
Login to your account
Go to Orders
Check if "Return" option available
Check return period remaining
Step 2: Initiate Return
Click "Return/Replace"
Select reason for return
Upload photos if required
Choose refund or replacement
Schedule pickup (usually free)
Step 3: Pack Product Properly
Original packaging preferred
All accessories included
Invoice inside package
Product unused (unless defective)
Step 4: Handover to Courier
Pickup person will collect
Get acknowledgment slip
Track return online
Usually takes 2-3 days to reach
Step 5: Quality Check
Company checks returned product
If approved, refund initiated
If rejected, product returned to you
Check takes 2-7 days
Step 6: Refund Processing
Original payment method: 5-10 business days
Bank account: 7-10 days
Wallet/Store credit: Instant to 2 days
Check account regularly
What If Return Rejected?
Step 1: Contact Customer Care
Call/email/chat support
Provide order number
Explain situation
Request escalation
Get ticket/reference number
Step 2: Escalate to Senior Management
Email to grievance officer (every company must have one)
Details usually on "Contact Us" page
Give 7 days to respond
Mention Consumer Protection Act
Step 3: Complain on Platform Many issues resolved through:
Twitter - Tag official handle
Facebook - Post on company page
Consumer forums online
Public complaints get faster response.
Step 4: File Consumer Complaint If no response in 30 days:
File at edaakhil.nic.in
Select National Consumer Disputes Redressal Commission
E-commerce companies usually fall under this
Attach all evidence
Refund Methods:
Original Payment Mode (Most Common):
Credit Card: 5-7 days
Debit Card: 7-10 days
Net Banking: 7-10 days
UPI: 5-7 days
Wallet: 1-3 days
Alternative Modes:
Bank transfer (if original mode fails)
Cheque (rare now)
Store credit/voucher (if you agree)
Wallet credit (instant)
Common Issues & Solutions:
Issue 1: "Product was delivered, you must have used it" Solution:
Provide proof it was defective on arrival
Unboxing video (if available)
Photos of defect
Courier delivery photos
Issue 2: "Return period expired" Solution:
If defect appeared after return period, claim under warranty
Manufacturing defects covered regardless of return policy
Consumer law overrides company policy
Issue 3: "Refund not received after 30 days" Solution:
Check spam/junk folder for refund emails
Contact bank to trace transaction
File complaint with customer care
If still not resolved, approach consumer forum
Issue 4: "Product returned in damaged condition" Solution:
If you didn't damage it, provide pickup photos
Request proof of damage from company
If company refusing, file consumer complaint
Burden of proof on company
Issue 5: "Missing accessories, so return rejected" Solution:
If you returned all items, demand proof
Check what you sent with pickup photos
If genuine mistake, offer to pay for missing item
If company's error, file complaint
Special Cases:
Defective Electronics:
Covered under warranty
Manufacturer responsible
Service center must repair/replace
If same problem 3 times, full refund due
Expired/Near-Expiry Food Items:
Illegal to sell
Full refund mandatory
Can complain to FSSAI
Can also report to consumer forum
Wrong Product Delivered:
Full refund + compensation possible
Not your responsibility
Return shipping free
Insist on immediate refund
Damaged During Delivery:
Take photos during unboxing
Refuse delivery if visible damage
If discovered later, report within 24 hours
Delivery partner + seller both responsible
Cash on Delivery Refunds:
Refund to bank account
Must provide account details
Takes 7-15 days
Or store credit (faster)
Your Rights Under Consumer Protection Act:
Right to Refund: You can demand full refund if:
Product is defective
Product doesn't match description
Service was deficient
Unfair trade practice
Right to Compensation: Beyond refund, you can claim:
Cost of product
Expenses incurred (travel, etc.)
Mental agony compensation
Litigation costs
Company's Obligations:
Accept legitimate returns
Process refunds on time
Not make false promises
Provide proper customer service
Sample Complaint Letter:
To,
The Customer Care Manager
[Company Name]
[Address]
Date: [Date]
Subject: Demand for Refund – Order No. [Order Number]
Dear Sir/Madam,
I purchased [product name] from your [store/website] on [date] bearing Order No./Bill No. [number]. The product cost was Rs. [amount].
Upon receiving/using the product, I found that [describe defect/problem]. This makes the product unusable and not fit for the intended purpose.
I immediately contacted your customer care on [date] and was given reference number [if any]. However, no satisfactory resolution has been provided.
As per the Consumer Protection Act, 2019, I am entitled to a refund for defective products. I hereby demand a full refund of Rs. [amount] within 7 days from receipt of this letter.
If the refund is not processed, I shall be constrained to file a complaint in the Consumer Forum, and you will be liable for compensation and legal costs.
I request you to process my refund immediately and confirm via email/SMS.
Thanking you,
[Your Name]
[Contact Number]
[Email]
[Address]
Enclosures:
1. Copy of bill/invoice
2. Photos of defective product
3. Communication with customer careTips for Smooth Returns:
✅ Always keep bills/receipts
✅ Don't remove tags until you're sure
✅ Check products immediately on delivery
✅ Take unboxing videos for expensive items
✅ Read return policy before buying
✅ Photograph defects from multiple angles
✅ Keep all original packaging
✅ Track return shipments
✅ Follow up regularly
✅ Document all communications
Common Mistakes to Avoid:
❌ Not checking return eligibility before ordering
❌ Throwing away packaging immediately
❌ Not reading return policy
❌ Delaying return request
❌ Not taking photos of defects
❌ Being rude with customer care (they can help!)
❌ Accepting store credit when you want refund
❌ Not following up on refund status
When to Approach Consumer Forum:
File consumer complaint if:
Company ignores your complaint for 30+ days
Unreasonably rejects valid return
Doesn't process refund after accepting return
Sold defective product knowingly
Engaged in unfair trade practice
Consumer Forum Benefits:
Low cost (₹200-5,000 filing fee)
Fast disposal (6-12 months)
Can claim compensation beyond product cost
Legal costs awarded
Effective remedy
Prevention is Better:
Before Buying:
Research product reviews
Check return policy clearly
Buy from reputed sellers
Verify product details
Compare prices and policies
Use credit card for better protection
Reputed E-commerce Platforms:
Amazon, Flipkart, Myntra generally have good return policies
Clearly state conditions
Usually honor legitimate returns
Customer-friendly approach
Red Flags:
"All sales final" for expensive items
No return policy mentioned
Too-good-to-be-true prices
Unknown sellers/platforms
No customer care contact
Remember, as a consumer, you have strong rights in India. Don't hesitate to exercise them when you receive defective products or poor service. Most issues can be resolved through proper communication, but if needed, consumer forums are there to protect your interests. Always shop smart, keep documentation, and know your rights!



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