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How to Get a Refund from a Shop or Online Store: Consumer Rights in India

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Bought something that's defective or not as described? You have the right to a refund or replacement. Here's how to exercise your consumer rights effectively.

Your Basic Consumer Rights:

Under the Consumer Protection Act, 2019, you have:

  1. Right to Safety - Products should not be harmful

  2. Right to Information - Full details about products

  3. Right to Choose - Access to variety of products

  4. Right to Be Heard - Voice complaints

  5. Right to Redressal - Get compensation for problems

  6. Right to Consumer Education - Know your rights

When Can You Demand Refund/Replacement?

You're entitled to refund/replacement if:

  • Product is defective or damaged

  • Product doesn't match description

  • Wrong product delivered

  • Product has missing parts

  • Expired or near-expiry product sold

  • Product doesn't work as advertised

  • Received counterfeit/fake product

  • Service was deficient

Not Entitled to Refund if:

  • You simply changed your mind (unless store policy allows)

  • You damaged the product yourself

  • You used product beyond return period

  • Sale was clearly marked "no return/exchange"

  • Damage was clearly visible before purchase

Return/Refund Policies:

Physical Stores:

  • Not legally required to accept returns (unless defective)

  • Many stores have voluntary return policies

  • Check store's policy before buying

  • Keep bill and tags intact

Online Stores:

  • Must mention return/refund policy clearly

  • Usually 7-15 days return window

  • Some categories non-returnable (innerwear, cosmetics)

  • Return shipping may or may not be free

Common Return Windows:

  • Amazon: 7-30 days (varies by product)

  • Flipkart: 7-10 days (varies by product)

  • Myntra: 14-30 days (fashion items)

  • Most electronics: 7-10 days

Step-by-Step: Getting Refund from Physical Store

Step 1: Act Quickly

  • Return as soon as you discover defect

  • Within store's return period (if any)

  • Don't use product after discovering defect

Step 2: Gather Evidence

  • Original bill/receipt

  • Product in original packaging (if possible)

  • Product tags attached

  • Warranty card

  • Photos/videos of defect

Step 3: Visit the Store

  • Be polite but firm

  • Explain the problem clearly

  • Show evidence

  • State what you want (refund/replacement)

Step 4: Escalate if Refused

  • Ask for manager

  • Request written reason for refusal

  • Take shop owner's contact details

  • Note down employee names

Step 5: Send Written Complaint If shop refuses:

  • Write complaint letter/email

  • Mention product details, purchase date, problem

  • Attach copy of bill

  • Demand refund/replacement within 7 days

  • Send via email or registered post

  • Keep copy/proof

Step 6: Approach Consumer Forum If still no resolution:

  • File consumer complaint

  • Online at edaakhil.nic.in

  • Or visit district consumer forum

  • Usually costs ₹100-200 to file

Step-by-Step: Getting Refund from Online Store

Step 1: Check Return Eligibility

  • Login to your account

  • Go to Orders

  • Check if "Return" option available

  • Check return period remaining

Step 2: Initiate Return

  • Click "Return/Replace"

  • Select reason for return

  • Upload photos if required

  • Choose refund or replacement

  • Schedule pickup (usually free)

Step 3: Pack Product Properly

  • Original packaging preferred

  • All accessories included

  • Invoice inside package

  • Product unused (unless defective)

Step 4: Handover to Courier

  • Pickup person will collect

  • Get acknowledgment slip

  • Track return online

  • Usually takes 2-3 days to reach

Step 5: Quality Check

  • Company checks returned product

  • If approved, refund initiated

  • If rejected, product returned to you

  • Check takes 2-7 days

Step 6: Refund Processing

  • Original payment method: 5-10 business days

  • Bank account: 7-10 days

  • Wallet/Store credit: Instant to 2 days

  • Check account regularly

What If Return Rejected?

Step 1: Contact Customer Care

  • Call/email/chat support

  • Provide order number

  • Explain situation

  • Request escalation

  • Get ticket/reference number

Step 2: Escalate to Senior Management

  • Email to grievance officer (every company must have one)

  • Details usually on "Contact Us" page

  • Give 7 days to respond

  • Mention Consumer Protection Act

Step 3: Complain on Platform Many issues resolved through:

  • Twitter - Tag official handle

  • Facebook - Post on company page

  • Consumer forums online

Public complaints get faster response.

Step 4: File Consumer Complaint If no response in 30 days:

  • File at edaakhil.nic.in

  • Select National Consumer Disputes Redressal Commission

  • E-commerce companies usually fall under this

  • Attach all evidence

Refund Methods:

Original Payment Mode (Most Common):

  • Credit Card: 5-7 days

  • Debit Card: 7-10 days

  • Net Banking: 7-10 days

  • UPI: 5-7 days

  • Wallet: 1-3 days

Alternative Modes:

  • Bank transfer (if original mode fails)

  • Cheque (rare now)

  • Store credit/voucher (if you agree)

  • Wallet credit (instant)

Common Issues & Solutions:

Issue 1: "Product was delivered, you must have used it" Solution:

  • Provide proof it was defective on arrival

  • Unboxing video (if available)

  • Photos of defect

  • Courier delivery photos

Issue 2: "Return period expired" Solution:

  • If defect appeared after return period, claim under warranty

  • Manufacturing defects covered regardless of return policy

  • Consumer law overrides company policy

Issue 3: "Refund not received after 30 days" Solution:

  • Check spam/junk folder for refund emails

  • Contact bank to trace transaction

  • File complaint with customer care

  • If still not resolved, approach consumer forum

Issue 4: "Product returned in damaged condition" Solution:

  • If you didn't damage it, provide pickup photos

  • Request proof of damage from company

  • If company refusing, file consumer complaint

  • Burden of proof on company

Issue 5: "Missing accessories, so return rejected" Solution:

  • If you returned all items, demand proof

  • Check what you sent with pickup photos

  • If genuine mistake, offer to pay for missing item

  • If company's error, file complaint

Special Cases:

Defective Electronics:

  • Covered under warranty

  • Manufacturer responsible

  • Service center must repair/replace

  • If same problem 3 times, full refund due

Expired/Near-Expiry Food Items:

  • Illegal to sell

  • Full refund mandatory

  • Can complain to FSSAI

  • Can also report to consumer forum

Wrong Product Delivered:

  • Full refund + compensation possible

  • Not your responsibility

  • Return shipping free

  • Insist on immediate refund

Damaged During Delivery:

  • Take photos during unboxing

  • Refuse delivery if visible damage

  • If discovered later, report within 24 hours

  • Delivery partner + seller both responsible

Cash on Delivery Refunds:

  • Refund to bank account

  • Must provide account details

  • Takes 7-15 days

  • Or store credit (faster)

Your Rights Under Consumer Protection Act:

Right to Refund: You can demand full refund if:

  • Product is defective

  • Product doesn't match description

  • Service was deficient

  • Unfair trade practice

Right to Compensation: Beyond refund, you can claim:

  • Cost of product

  • Expenses incurred (travel, etc.)

  • Mental agony compensation

  • Litigation costs

Company's Obligations:

  • Accept legitimate returns

  • Process refunds on time

  • Not make false promises

  • Provide proper customer service

Sample Complaint Letter:

To,
The Customer Care Manager
[Company Name]
[Address]

Date: [Date]

Subject: Demand for Refund – Order No. [Order Number]

Dear Sir/Madam,

I purchased [product name] from your [store/website] on [date] bearing Order No./Bill No. [number]. The product cost was Rs. [amount].

Upon receiving/using the product, I found that [describe defect/problem]. This makes the product unusable and not fit for the intended purpose.

I immediately contacted your customer care on [date] and was given reference number [if any]. However, no satisfactory resolution has been provided.

As per the Consumer Protection Act, 2019, I am entitled to a refund for defective products. I hereby demand a full refund of Rs. [amount] within 7 days from receipt of this letter.

If the refund is not processed, I shall be constrained to file a complaint in the Consumer Forum, and you will be liable for compensation and legal costs.

I request you to process my refund immediately and confirm via email/SMS.

Thanking you,

[Your Name]
[Contact Number]
[Email]
[Address]

Enclosures:
1. Copy of bill/invoice
2. Photos of defective product
3. Communication with customer care

Tips for Smooth Returns:

Always keep bills/receipts

Don't remove tags until you're sure

Check products immediately on delivery

Take unboxing videos for expensive items

Read return policy before buying

Photograph defects from multiple angles

Keep all original packaging

Track return shipments

Follow up regularly

Document all communications

Common Mistakes to Avoid:

❌ Not checking return eligibility before ordering

❌ Throwing away packaging immediately

❌ Not reading return policy

❌ Delaying return request

❌ Not taking photos of defects

❌ Being rude with customer care (they can help!)

❌ Accepting store credit when you want refund

❌ Not following up on refund status

When to Approach Consumer Forum:

File consumer complaint if:

  • Company ignores your complaint for 30+ days

  • Unreasonably rejects valid return

  • Doesn't process refund after accepting return

  • Sold defective product knowingly

  • Engaged in unfair trade practice

Consumer Forum Benefits:

  • Low cost (₹200-5,000 filing fee)

  • Fast disposal (6-12 months)

  • Can claim compensation beyond product cost

  • Legal costs awarded

  • Effective remedy

Prevention is Better:

Before Buying:

  • Research product reviews

  • Check return policy clearly

  • Buy from reputed sellers

  • Verify product details

  • Compare prices and policies

  • Use credit card for better protection

Reputed E-commerce Platforms:

  • Amazon, Flipkart, Myntra generally have good return policies

  • Clearly state conditions

  • Usually honor legitimate returns

  • Customer-friendly approach

Red Flags:

  • "All sales final" for expensive items

  • No return policy mentioned

  • Too-good-to-be-true prices

  • Unknown sellers/platforms

  • No customer care contact

Remember, as a consumer, you have strong rights in India. Don't hesitate to exercise them when you receive defective products or poor service. Most issues can be resolved through proper communication, but if needed, consumer forums are there to protect your interests. Always shop smart, keep documentation, and know your rights!

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